About
Ethiopia’s economy is discussed in one language and lived in several. Ensight exists to close that gap: sourced numbers, plain explanation, and finance-grade Afaan Oromoo alongside English.
Ensight is a brand of Mo Creatives, a strategy, brand and communications agency in Addis Ababa. It began as a magazine and grew into a media and learning house that does seven related things: reports the economy daily, publishes a monthly magazine, makes video for YouTube, teaches through trainings and forums, researches and explains markets for clients, localizes financial products and communications into Afaan Oromoo, and builds brands and campaigns.
The people behind it spent years inside Ethiopian banks, in audit, compliance and communications, and in publishing in Afaan Oromoo. That is why the standard is what it is: a number without a source is not a number, and a term without a definition is not a term.
A figure stated by a government or a company and not independently verified is labeled as such. Where two sources disagree, both are shown and both are asked.
English and Afaan Oromoo get the same care. “fi” written apart, “-dha” attached, registered names as registered, state institutions translated.
Sponsored content is set apart from editorial. The editor does not see the advertisement first; the advertiser does not see the story first.
If a word does not reach the reader, the failure is ours. Thirty financial terms are defined in both languages in every issue.
Reporters who live in Jimma, Adama, Batu, Harar and Nekemte, not only in the capital.
Reporters and editors in Addis Ababa, Jimma, Adama and Nekemte, plus a research and language desk. Photos and names appear here as the team is announced.
Founder of Mo Creatives. Eight years at the Cooperative Bank of Oromia in audit, compliance and business communications; producer of the Gulantaa drama series; author of two books in Afaan Oromoo…
editor@ensight.etThis seat is open. A short note and a 500-word sample to jobs@ensight.et
This seat is open. A short note and a 500-word sample to jobs@ensight.et
This seat is open. A short note and a 500-word sample to jobs@ensight.et
This seat is open. A short note and a 500-word sample to jobs@ensight.et
This seat is open. A short note and a 500-word sample to jobs@ensight.et
This seat is open. A short note and a 500-word sample to jobs@ensight.et
| Sources | Every figure names its source and its period. A figure a government or a company states about itself, and nobody has checked, is labeled as such. |
| Two languages | English and Afaan Oromoo get the same reporting, the same care and the same corrections. |
| Advertising | Labeled, separate from editorial, never seen by the editor before publication; the advertiser never sees the story first. |
| Corrections | We correct in the same place the error appeared, with a note saying what changed. A correction never quietly disappears. |
| Conflicts | The founder’s other roles and clients are listed on the About page. Ensight does not report on its own clients without saying so. |
Mo Creatives is a strategy, brand and communications agency in Addis Ababa, and it sells services to companies in the sectors Ensight reports on. Where an item touches a Mo Creatives client, the item says so.
Eight years at the Cooperative Bank of Oromia, in audit, compliance and business communications. That is where the standard comes from, and it is also a past employer this desk reports on.
The founder co-leads the AKOFADA digital-finance glossary with Shega. Terms from it are used in the Ensight glossary, with the source named.
Producer of the Gulantaa drama series and author of two books in Afaan Oromoo. Neither is commissioned by, or reported on by, this publication.
Tell us what is wrong and where. We answer every report, and we thank the ones that are right in print.
This site sets one cookie, the language you chose, and keeps your choice of theme in your own browser. Neither identifies you. There are no third-party scripts, no advertising network and no analytics service. The site keeps daily totals — how many times each advertisement was seen and clicked, how often each story was read, and how fast pages loaded — and nothing that could say who did the reading. Reader data is never sold or shared. The full privacy notice.
Questions: editor@ensight.et.
| Registration with the Ethiopian Media Authority | Registration in progress. |
| Name of the media | Ensight |
| Owner | Mo Creatives |
| editor@ensight.et | |
| Website | ensight.et |
| Editor in chief | Moti Abelti Tufa |
| Published | Published from Addis Ababa / Finfinnee. |
| Our accounts | Youtube |
| Dates and times | Dates are in the Gregorian calendar, with the Ethiopian calendar (E.C.) beside them on every story; times are East Africa Time (UTC+3). |